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Focus Your Bets
Focus Betting: Creating Meaningful Focus Groups to Drive Your Decision Making
Course Introductions (3:15)
Understanding Perspectives: Why are focus groups used? (12:42)
Data-Driven Decision Making; How do you implement focus groups in your process? (9:00)
Focusing on Your Objectives: How do you create an effective focus group? (14:32)
Organizing Our Bets: What do you do with all the information? (9:51)
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Data-Driven Decision Making; How do you implement focus groups in your process?
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