Focus Your Bets
Collecting Meaningful Data using Focus Groups
Welcome to Focus Your Bets!
This course is a free, five module online course that provides you with information on creating focus groups to drive your business or research. You should take this course if you will be creating focus groups to obtain more information about persons experiences and perceptions around a specific topic.
StartCourse Introductions (3:15)
StartUnderstanding Perspectives: Why are focus groups used? (12:42)
StartData-Driven Decision Making; How do you implement focus groups in your process? (9:00)
StartFocusing on Your Objectives: How do you create an effective focus group? (14:32)
StartOrganizing Our Bets: What do you do with all the information? (9:51)